2. In grocery stores, placement is everything. Products are arranged and staged to appeal to your senses.
Impulse items, goods that you don’t intend to buy before you walk into the store, are placed at eye level. The hope is that you will be enticed to purchase these items—such as baked goods, candy, and ice cream—on sight, instantly adding more dollars to the store’s revenue.
You are making me think about my grocery stores differently.
Very interesting article. Grocery stores will never be the same in my eyes.