Serena Williams’ 2K Sports commercial for the Top Spin 4 tennis video game will not be shown on tv. Big shocker. Who would have thought that suggestive moaning, bare butt cheeks, ‘fantasy’ talk, and sexual innuendo would incite a ban??
Though the commercial is a huge success for both parties.
2K Sports creates a viral controversy to promote hype for their unknown video game. And Serena gets more voyeurs to look at her body. She obviously likes the attention.
She’s posed nude for ESPN magazine’s body issue. And with friends like Kim Kardashian, you might expect she’d do a lot for money.
But with such amazing accomplishments — a former World No. 1, she’s won more Grand Slam titles in singles, doubles, and mixed doubles than an other active female player… plus, with other advertising contracts, book projects, television cameos, etc. it’s obvious she doesn’t need the money.
Admittedly, women have done worse for a paycheck, but when you already have multi-millions in the bank, shouldn’t you have limits?
Well, not necessarily!
Serena seems proud of the commercial. She tweeted earlier that fans should be on the lookout for her “awesomely sexy video.” On the other hand, a statement by 2K Sports distanced the company from the commercial.
As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title’s final marketing campaign and its distribution was unauthorized.
Looks like Serena’s on her own…
So what’s the verdict? Is this ad ‘sexy’ or ‘racy’?