For every minute, over 48 hours of video content is uploaded on YouTube. But with all this content, only a small fraction of videos ever reach a large number of viewers.
In this Technology, Entertainment, and Design (TED) Talk, YouTube trends manager Kevin Allocca gives his thoughts on why some videos go viral. He also shows a few of these popular amateur videos that got millions of hits and became worldwide phenomenona.
Many of the components that make videos viral also apply to making web-based programs successful. Here’s a quick checklist to see if your videos/webisodes have what it takes to become online hits.
Is your video unexpected?
In this age where almost everyone has a cell phone with a video feature and digital cameras are easily accessible, only the most unique and unexpected videos stand out, while others are simply bland renditions of everything we’ve already seen.
Is there any audience for your show?
Everyone doesn’t have to like your videos, but if it resonates with a certain group of people – e.g. teens, young adults, married people – your videos travel very quickly and become widely popular in particular “creative communities.” So having a core audience for your videos means even if half of the world doesn’t appreciate your work, there can still be a large group of people who religiously watch every episode.
Are “tastemakers” spreading the word about your video?
If a popular person, blog, or media outlet shares or tweets your web show, the chances are, more people will be aware of it. So use as many outlets as you can to publicize your material among audiences who will appreciate it.
