Coming off its best year ever in 2010, BET Networks announced it will continue to focus on original scripted content, unveiling a new sitcom Reed Between the Lines and renewing another season of The Game and a second season of Let’s Stay Together.

Starring Tracee Ellis Ross (Girlfriends, Daddy’s Little Girls) and Malcolm-Jamal Warner (The Cosby Show, Malcolm & Eddie), Reed Between the Lines will focus on Dr. Carla Reed (Ross), a psychologist-wife-mom who struggles to balance her home and work lives.

BET will also introduce new scripted web originals – Lenox Avenue and The Come Up, and its first sci-fi thriller web series – Odessa and Asylum. On the documentary front, BET will unveil The Message, which is a new, four-part music docu-series about the music, culture and message of hip-hop.

BET will also bring back a number of its popular returning programs including Black Girls Rock!, Sunday Best and those dreaded The BET Awards. Overall, it sounds like an exciting year for BET — finally getting some quality scripted shows to balance out the music videos.

According to the Nielsen Company, BET continues to be the #1 cable network among African-Americans and remains the #1 cable network among blacks 18-49 for six consecutive years. President of Advertising Sales at BET Networks, Louis Carr explained his view of the company’s progress:

We’re in a category of one because no other network understands African-American consumers as deeply as BET Networks. Our insights, coupled with our compelling content, help our advertising partners engage with the consumers they want the most.

3 COMMENTS

  1. Whoever that Lois Carr is, he doesn’t know jack about understanding African-Aemrican Consumers. What is there to understand when you were started at a time when there was no black TV around? Talk’n bout we understand? You mean feed the people with whatever ‘cos they have to watch it anyways?

  2. Hmm! I think BET wants to turn a new leaf. We should support them. Though, this Carr guy sounds like he knows what people want.

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